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Google Adwords 2017: Search Engine Marketing Helping To Make a Successful Business

Search engine marketing or SEM is an effective way to grow your business in a very competitive marketplace. Search engine marketing is the art and practice of marketing a business with the use of paid advertisements showing on search engine results pages (SERP), wherein advertisers bid on keywords users of services like Google might enter when looking for a particular product or service, thus giving the advertiser the opportunity for their ads to appear alongside results for those searches. Paid ads through SEM are referred to as pay-per-click ads that come in different formats with visual shopping ads or text-based ads, allowing customers to see the important information about a product or service at a glance.

In every advertiser’s toolbox, Google’s new promotion extension can be added because it is considered as one of the best ad extensions ever created for eCommerce, with simple, easy setup, and quality results. A promotion extension adds another line of promotional info to your ad, including a specific discount or offer, promo codes, dates, and order amount qualifiers. The setup process is relatively easy, allowing advertisers to set the start and stop dates, tagging options, and device choices. How will Adwords promotion extensions are displayed online? There are two different variations that can be used, one is labelled as “deal” and the other us using a shopping tag icon. what can you get from promotion extensions? The first is that your advertisement is larger, taking up more retail space and more prominent found on top of SERP. Secondly, Adwords promotion extensions provide advertisers the chance to display additional key info to potential customers before they are sent to specific landing page. There will be an increased conversion rate leading to a more successful marketing campaign.

Google Adwords promotion extensions offers a variety of option options including replacing ad text for more relevant services (no need to make changes every time), highlighting the promotion in callout extensions (can be rolled out in account level or in group campaign ads), and using automated promotion extensions. In creating a promotion extension through Google Adwords, you just have to choose the occasion, promotion types, write the description or item, landing page or final URL, promotion details, promotion dates, URL options, and advanced options. We can help you with your search engine marketing strategies as well as the most effective entries for promotion extensions to effectively achieve your business goals. There’s no doubt that digital marketing solutions are helpful for businesses with the right strategies for growth and success.

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