Why SMS Marketing Could Deliver Great Value To Your Business
Today the technology has developed to such an extent that it becomes much easier to stay connected with people.SMS consistently performs well in all areas that are considered vital for effective communication such as; speed, reliability, cost-effectiveness and reach. One of the most effective forms of marketing is SMS marketing, but what exactly does this involve and what advantages does it have over other marketing techniques? This article explores the subject and the benefits it can offer businesses.
Perhaps the most popular of these techniques is SMS marketing, but what exactly does this involve and how can it help businesses boost their marketing efforts? Moreover, are there any potential pitfalls to using mobile marketing? Put simply, ‘SMS marketing’ refers to the sending of text messages to selected mobile phones with the intention of marketing a company’s product or service.It is the latest advancement of the new age marketing strategy and the SMS marketing is quite simple and comes at a very low cost.Even if your customer is not within reach or if the mobile is switched off there is very less risk of your message for getting lost.Therefore it is better than the email marketing as sometimes it is often seen that the mails you often send lands in the customer’s junk mail folder.
However, it is often seen that the customers often get disturbed with the calls as you can not know what the customer is doing at the time you call him.On the other hand, it is also useful for your customer as he can read the SMS any time when he thinks appropriate and even goes through it several times from the better understanding.Potentially, a consumer could receive a voucher by text when out shopping and then make instant use of it, which is perfect for the retail industry. In retail, this is essential as the types of messages that could be sent are likely to need to go to a certain person such as order confirmations, or delivery notifications.Furthermore, time scheduling can be introduced into an SMS API thereby facilitating the automated sending of messages.Online shopping is prevalent in today’s society with many people doing it for convenience or they just simply don’t have the time to go out.Embedding a webpage link or a click-to-call number within an SMS can offer customers the chance to take their business online thereby offering retail businesses the chance to maximise their online revenue via text messaging.
Alternatively, instantaneously received text messages offer a more effective and efficient way of conducting customer service, such as informing a customer that their requested item has just come into stock.